While Elizabeth Montgomery appreciated the career and life Bewitched brought her, after five seasons she attempted to quit, but ABC, recognizing its immense profitability, offered her a lavish sum to stay on. Reluctantly, she continued for three more seasons, though she grew disillusioned, craving new challenges.
Feeling confined by the repetitive nature of her role, Montgomery rebelled subtly, such as by not wearing a bra on camera in the eighth season, a gesture reflecting her discontent and a nod to the burgeoning feminist movement.